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Similar to the rise of ecommerce and online banking in the decade before it, online giving is growing at a steady pace and well positioned to become the predominant fundraising medium of the future: By 2025, the global crowdfunding market could reach between $90 billion to $96 billion.

Many factors are contributing to the growth in the crowdfunding space, but chief among them is the online nature of the process: 7.4% of retail sales happen online and 7.1% of giving happens online.

As consumers increasingly gravitate to online sites to do everything from manage their personal finances to shop for everyday items, they’ve grown to trust online processes as much (or more) than offline ones.